Everyone’s talking about AI

Scroll LinkedIn for five minutes and you’ll see it: AI that writes your entire Amazon listing. AI that builds your email campaign. AI that does… everything peripheral.

And if you’re anything like me, instead of feeling excited, you feel this low hum of panic. I don’t know how to use that one. Or that one. Or that one. I’m going to fall behind.

So I stopped trying to do all of it.

Instead I asked myself a different question: where does running my business actually cost me time?

For me, the honest answer wasn’t content. It was the bones of the business. The admin. The processes. Making sure things happen consistently without it always being me holding everyone’s hand through it.

I don’t have a massive team. And for a long time, that felt like the thing holding me back. I was so bogged down making sure the basics were covered that I never had the headspace to focus on what I’m actually good at: launching new products, creating new revenue streams, moving the business forward.
So that’s where I started.

I’ve built a system where my projects live in Claude, but the knowledge base lives in Notion. Descriptions, brand files, SOPs, the stuff that used to live in my head or in a document nobody could find. Now when something changes, I just update it once. Claude points to it. Done.

Reports appear in the format I need, on the day I need them. The team can get answers without always pulling in another human. And when the answer is wrong? You ask Claude why it gave that answer, it tells you exactly where it pulled it from, and you fix the source. No chasing people. No re-explaining context. Just fix the source and move on.

Is it perfect? Absolutely not. I’ve asked Claude to do some genuinely basic things and it has still managed to get confused. But here’s what it has given me: breathing room.

And something else I didn’t expect: my team have stopped seeing AI as a threat. They’re seeing it as an opportunity. Because I’m not using it to replace them. I’m using it to free them up to do the work that actually needs a human brain.

I still need my team. I just need them focused on the right things.
Start with the foundations. Not the shiny features. That’s what actually moves the needle.

I’m turning everything I’ve learned into a course so other small business owners can do exactly what I’ve done.