Cartoon illustration of Cara Sayer, inventor of SnoozeShade and creator of The Bottleneck Breaker

Saying thank you to Danny

March 29, 20263 min read

Thank you to Danny McMillan

Today’s post is a bit different.

Before I go any further with this series, I need to stop and give credit where it’s massively due.

*None of this would have happened without my friend
Danny McMillan.

In December last year Danny ran a course. I went along. It was technical, it was mind-blowing, and honestly a lot of it went over my head 😂

But what I saw was what was possible. And once you’ve seen that, you can’t unsee it.
That was the spark.

I’m not a coder. I’m not even close 😂😂

But I am a problem solver.

I don’t look at a wall and think about how to get through it. I think about how to get round it, under it, over it, or find a completely different route entirely.

So I took what Danny showed me, and I made it work for my brain.

What followed was about three weeks of near-total hyperfocus. Late nights. Very late nights. A few 4am finishes.

My partnered barely saw me. My body is not thrilled with me. Classic ADHD superpowers, deployed aggressively. I’m bloody knackered!! 💤

But today I’m writing this from the European Seller Conference (I highly recommend it by the way - it's an annual highlight of Amazon seller events)
And for the first time in longer than I can remember, I have actually switched off.

Because before I left, I set the team up with systems, SOPs, task management, and a version of Claude that works the way I work. They don’t need me to explain everything anymore. It’s all there.


I picked up my phone this morning and instead of a list of questions, there was nothing that needed me urgently.

That has never happened before.

Danny, this one’s for you 😘😘

Today’s post is a bit different.

Before I go any further with this series, I need to stop and give credit where it’s massively due.

*None of this would have happened without my friend
Danny McMillan.

In December last year Danny ran a course. I went along. It was technical, it was mind-blowing, and honestly a lot of it went over my head 😂

But what I saw was what was possible. And once you’ve seen that, you can’t unsee it.
That was the spark.

I’m not a coder. I’m not even close 😂😂

But I am a problem solver.

I don’t look at a wall and think about how to get through it. I think about how to get round it, under it, over it, or find a completely different route entirely.

So I took what Danny showed me, and I made it work for my brain.

What followed was about three weeks of near-total hyperfocus.

Late nights. Very late nights. A few 4am finishes.

My partner barely saw me. My body is not thrilled with me. Classic ADHD superpowers, deployed aggressively. I’m bloody knackered!! 💤

But today I’m writing this from @european seller conference in Prague.

And for the first time in longer than I can remember, I have actually switched off.

Because before I left, I set the team up with systems, SOPs, task management, and a version of Claude that works the way I work. They don’t need me to explain everything anymore. It’s all there.


I picked up my phone this morning and instead of a list of questions, there was nothing that needed me urgently.

That has never happened before.

Danny, this one’s for you 😘😘

Cara Sayer

Cara Sayer is the inventor of SnoozeShade, a baby shade brand sold worldwide. She is also the creator of The Bottleneck Breaker, a practical system helping small business owners get their knowledge out of their heads and into something their team can actually use.

LinkedIn logo icon
Instagram logo icon
Back to Blog