The person behind it

Built by a business owner

for business owners

Sixteen years of running a real business went into building this.

Cara's story

Cara Sayer is the inventor of SnoozeShade, a baby sun and sleep shade brand she built from her kitchen table. She launched it in 2010 after she struggled to get her daughter Holly to sleep when they were out and about. SnoozeShade is now sold worldwide and has helped more than 500,000 families.

SnoozeShade has won over 80 industry awards and has been featured in the Financial Times, BBC News, The Independent, and The One Show. Cara didn't set out to build a global brand. She set out to solve a problem.

Sixteen years later, she found herself doing the same thing again - but this time the problem was her own business. Everything ran through her. Every decision, every question, every approval. She was the bottleneck.

The Bottleneck Breaker came out of working out how to fix that - and realising that AI, when it has solid foundations underneath it, could do for small business owners what SnoozeShade did for parents. Take the overwhelm away and give you your life back.

Cara doesn't wake up thinking about how to sell more. She thinks about how to reach more people who need what she's built. That's true of SnoozeShade, and it's true of this.

"I didn't set out to build

a global brand.

I wanted to solve a problem.

That's true of SnoozeShade,

and it's true of this."

Ready to build yours?

The Bottleneck Breaker was built by Cara Sayer, Inventor of SnoozeShade, after 16 years of running a product business and working out what actually makes AI useful for small teams. It starts with foundations. Everything else follows.